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Research papers

From the blog to the record shop

This paper envisions the future of insight and sees the walls between quantitative and qualitative research brought down thanks to new digital technologies. A project case study that catalysed decision-making and pushed new strategies within the...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Jamie Allsopp, Hanna Chalmers
Companies: Universal Music Group , Sparkler
November 13, 2011
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Citation

Allsopp and Chalmers (2011a, November 13). From the blog to the record shop. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/from-the-blog-to-the-record-shop


Research papers

Outside in

Anyone looking to deploy their consumer insight and marketing campaigns internally can learn from well-established principles of consumer brand-building and marcomms. Using creative examples from their global insight and marketing best practice...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Jo Lowndes, Teresa Kalyan, John Robson
Company: Sparkler
November 13, 2011
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Citation

Lowndes, Kalyan and Robson (2011a, November 13). Outside in. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/outside-in